Graphic designer Greg Storey was horrified. Not just because the information was all right there, but by the design. It’s no wonder the information could be ignored. The document is an uninflected, grey mash of sans serif type. Might thousands have been saved if the information design had been better?
… Make it so that within seconds the President can see how serious of a threat it is.†… Storey created a redesigned brief of his own, adding a larger headline, highlighted key terms and, most prominently, a large colored number indicating the level of the threat.
“… My intentions were nothing more than to rant about what I saw to be a problem with how our government works day to day,†he wrote. “I thought I would spend a few minutes in front of Photoshop to see what I could come up with.â€
Alas, President Bush does not actually read the daily briefs, the Director of Intelligence summarizes them to him out loud. Nonetheless, Storey’s redesign is a dramatic example of how information design might affect the government and the public.
But the truth is, graphic designers across the country are already hard at work collaborating with local, state and national government officials to harness the power of design in the public interest. Their work affects the lives of millions of Americans by improving public safety, promoting public health and facilitating democracy on a massive scale—often at the initiative of the designers themselves.
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Such practices are starting to be used by other agencies as well. Launched originally by the National Cancer Institute, the Web site http://usability.gov/ is run by the U.S. Department of Health and Human Services to promote better, easier-to-use public information to improve the health of the American public. They co-sponsor the Government Services Agency’s Usability University, which hosts regular trainings for government staff by outside experts.
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Sylvia Harris agrees. Harris and the Design Institute at the University of Minnesota are encouraging designers to apply their creativity to the voting process. Commissioned by the Institute, Harris designed a poster, “Voting by Design,†to trace the many communications exchanges between the government and the public about voting. “This is not just about ballot design,†she says, “this is about voting as a communications process.†The poster maps the stages of the American voter’s experience and identifies places for designers to get involved. The poster targets a broad range of designers, from environmental designers and architects to branding and usability experts. The Institute is sending free copies of the poster to design organizations, museums and conferences to encourage designers to take on public sector work. You can order the poster from http://design.umn.edu/go/to/di.publications.
Design for Democracy is also getting the word out. As news of their voting design project spreads, election commissioners around the country have been calling seeking guidance. In response, the group will publish its research and findings in Election Design: Models for Improvement, a manual specifically for election commissioners. Design for Democracy is also contacting local AIGA chapters seeking designers to work with officials to implement the graphic system outlined in the book. You can find out more at www.designfordemocracy.aiga.org.
So what can we do about it? We are surrounded every day by mediocrity, bad design and ineffectual policy. But if you are a designer with an idea, you have the power to make a difference. Government design is not out of reach for designers, nor is any designer above it. Your government officials may even share the same goals, but simply lack an idea of how to proceed. The first step towards solving the problem is simply taking the first step. Pick up the phone, share your talents: Make your government work for you.